Skincare that works.
And doesn’t take itself too seriously.

I started with a simple idea: skincare should be effective, honest and fun to use.

What began as a humble coffee scrub in Melbourne is now a global skincare brand helping babes smooth bumps, treat breakouts and get glowing from head to toe.

Since 2013, I’ve sold over 35 million products worldwide. Not bad for a coffee date.

MEET THE FORMULAS

The frank effect.

  • 35+M

    products sold worldwide

  • 1000's

    of 5-star reviews

  • 1.8M+

    babes following along

  • 100K+

    babes sharing #thefrankeffect

35+M

products sold worldwide

1000's

of 5-star reviews

1.8M+

babes following along

100K+

babes sharing #thefrankeffect

The scrub that made me famous.

Back in 2013, I turned leftover coffee grounds into a body scrub that actually worked.

The Original Coffee Scrub quickly became a cult favourite.

Messy? Absolutely.
Effective? Even more.

Babes have been getting naked for it ever since.

MEET THE SCRUB
REAL SKIN. REAL CONCERNS.

I work hard on skin.

I work hard on skin.

Breakouts. Bumps. Stretch marks. Dry patches.
Real skin has real problems.

So I make formulas that actually do something.

Skincare-grade actives.
Ingredient-led routines.
Results you can see.

No fluff. Just damn good skin.

MEET MY FORMULAS

"High-performance body care, active ingredients, real results."

Skincare-grade formulas for your whole body.

Your body deserves more than basic body lotion.

So I formulate with ingredients you’d expect to see in face care like glycolic acid, niacinamide and retinol - designed to actually do something.

I use ingredients you'd normally find in face care - glycolic acid, niacinamide and retinol - but formulated for the skin on your body.

Because your shoulders, bum and legs deserve proper skincare too.

Exfoliation is where I started. From coffee scrubs to chemical exfoliants, my formulas remove the old so better skin can show up.

My formulas are made to smooth bumps, soften texture and improve the appearance of marks.

Less fluff.
More results.
WHERE IT ALL STARTED.

“I’m the frank that babes love getting naked for.”

In a Melbourne coffee shop, five friends had a drink and an idea.
A humble coffee scrub.

Their mission was simple: remove the hyperbole that saturates the skincare industry and make clean skincare fun.

So they called me frank.

I’ve been getting babes dirty ever since.

That simple.
That good.

MEET FRANK

Meet the formulas behind the frank effect.

What started with a messy coffee scrub turned into a full line of high-performance body care.

Every formula I make targets real skin concerns - bumps, breakouts, dryness and texture.

No fluff. Just hardworking skincare for your whole body.

MEET THE FORMULAS

Got a skin concern? I’ve got you.

Acid: Acne + KP

For rough, bumpy skin prone to acne, KP, clogged pores and ingrowns.

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Barrier Repair

For ultra dry, easily irritated skin prone to redness, itch and flaking.

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Firm + Restore

For skin marked by change, loss of firmness and texture irregularity.

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Caffeinated

For dull, tired skin that needs a glow boost.

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Anti-Ageing

For skin showing signs of ageing, uneven tone, hyperpigmentation and dullness.

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Results worth getting naked for.

Don't take my word for it.

Babes aren’t the only ones talking.

The beauty industry noticed too.